When the team at Ampersand came to us, they had a great, top-quality product, but no means to sell or promote it to the public. Oh, and no name, either. During our research phase in narrowing down their target audience, we thought we would have it nailed down, but another “and” was always thrown into the mix. The same phenomena occurred when we researched the benefits of the product. Thus, the name Ampersand was born, and the tagline, “for all the ands in your life”.